ROOMMATE
FINDER
client
role
Time line
Status
research goal
The goal is to conduct comprehensive User Research to develop the Roommate Finder App by analyzing user needs, studying competitors, gathering user feedback, and providing actionable design recommendations based on the insights gained.
Competitor Analysis
We gathered user feedback on competitor applications to identify their strengths, weaknesses, and gaps

SWOT Analysis
We performed a SWOT analysis to highlight our strengths, weaknesses, opportunities, and threats for trategic insights.
Value preposition
We perform a value proposition to clearly define the unique benefits our app provides, ensuring it meets customer needs and stands out from competitors.
affinity map
We planned to conduct a card sorting activity to learn more about how users understand and categorize information to help us in organizing the information architecture then the final UI that meets users' expectations.
persona
The goal of creating a user persona is to gain a deep understanding of the target audience , their needs and behaviors by developing accurate and detailed personas, we need to empathize with our users , align our strategies with them.
empathy map
We mapped out our persona mohamed’s thoughts , feeling ,words and actions to be better understand
this user archetype
user journey map
We mapped each step of the user’s journey , from awareness to delivery , to identify pain points and improvement opportunities
story boarding
We mapped each step of the user’s journey , from awareness to delivery , to identify pain points and improvement opportunities
user flow
This outlines the primary user flow for Roommate Finder , Illustrating the process for users to conduct their roommates and apartments.

information archeticture
This architecture is structured to maintain user flow , ensuring they remain engaged and don’t feel lost
at any point during their session.
sketches
These structured layouts are visualized as initial design concepts. It allows for quick exploration of ideas, bridging planning and detailed wireframing.